Benidorm, a vibrant coastal town on Spain’s Costa Blanca, has long been a magnet for British tourists, drawing millions with its sun-drenched beaches, lively nightlife, and warm hospitality. Known as a “vertical city” due to its iconic high-rise skyline, Benidorm has evolved from a modest fishing village into a world-renowned holiday destination. This article delves into the historical, cultural, and economic factors that make Benidorm irresistible to British holidaymakers, particularly in the context of its transformation and the challenges posed by Brexit. By examining key historical events and the town’s adaptive strategies, we aim to understand why Benidorm continues to be a top choice for UK visitors as of 2025.
Historical Background: From Fishing Village to Tourist Hotspot
Benidorm’s history stretches back to the Iberian and Roman eras, with archaeological evidence of early settlements. However, its modern development began in earnest in the 17th century. A pivotal moment came in 1666 with the construction of an advanced irrigation system, which improved agricultural conditions and laid the groundwork for future growth. By the 18th century, Benidorm was known for its thriving tuna fishing industry, using the traditional almadraba technique inherited from the Moors.
The first recorded mention of Benidorm as a tourist destination occurred in 1803, in Christian August Fischer’s book Cuadro de Valencia, which highlighted the town as an ideal spot to experience traditional fishing methods. This marked the beginning of its tourist perception. By 1865, Hostal La Mayora opened as the first tourist accommodation, signaling the start of Benidorm’s tourism industry. In 1893, the town released its first tourist brochure, promoting the “botijo” train from Alicante that brought visitors from Madrid and Alcoy, further cementing its status as a holiday destination.
The Tourism Revolution: Pedro Zaragoza’s Visionary Leadership
The true transformation of Benidorm began in the 1950s under Mayor Pedro Zaragoza, often called the “inventor of the package holiday.” Zaragoza recognized tourism’s potential to revitalize an economy suffering from declining fishing. In 1953, he made a bold move by legalizing the wearing of bikinis on Benidorm’s beaches, a decision that was revolutionary for conservative Spain and attracted a new wave of international tourists, particularly from the UK. This progressive image distinguished Benidorm from more traditional Spanish resorts.
Zaragoza’s urban planning was equally innovative. He championed the “vertical city” concept, leading to the construction of high-rise hotels and apartments that maximized land use while preserving open spaces. This approach allowed Benidorm to accommodate large numbers of tourists without overburdening infrastructure. His efforts to secure government support were notable, including a legendary Vespa ride to Madrid in the 1950s to lobby Francisco Franco for sun-and-beach tourism development, demonstrating his unwavering belief in Benidorm’s potential. The opening of L’Altet Airport in 1967 further boosted accessibility, significantly increasing tourist numbers and facilitating the influx of British visitors.
The British Connection: Cultural Familiarity and Economic Accessibility
The 1960s marked a watershed moment for Benidorm’s relationship with British tourists, driven by the rise of package holidays. Affordable flights and all-inclusive deals made international travel accessible to a broader segment of the British population, with Benidorm offering sun, sea, and sand at a fraction of the cost of domestic holidays. This economic accessibility democratized travel, making Benidorm a tangible reality for many Britons.
To cater to its growing British clientele, Benidorm adapted its offerings extensively. English-style pubs, restaurants serving full English breakfasts, and supermarkets stocking familiar brands created a sense of home away from home. The town also embraced British culture, broadcasting live Premier League matches and celebrating British holidays, which fostered a comforting and familiar environment. This blend of the exotic and the familiar proved a winning formula, encouraging repeat visits and fostering loyalty among British visitors.
Statistics from 2023 highlight the strength of this bond: Benidorm welcomed 2.7 million visitors, a figure 36 times its permanent population, with approximately one-third originating from the United Kingdom. This enduring popularity underscores Benidorm’s capacity to meet the needs of its British guests, from affordable accommodations to vibrant nightlife, making it a staple in British holiday culture.
Navigating Brexit: Adapting to New Realities
The UK’s exit from the European Union in February 2020, with a transition period ending in December 2020, introduced new challenges for British tourism to Benidorm. Concerns arose about potential decreases in visitor numbers due to new travel regulations, such as the requirement for British tourists to have their passports stamped and be mindful of customs rules, treating Spain as a third country. However, Benidorm has shown resilience and adaptability in response.
Local authorities and the tourism industry have worked to mitigate these effects. In 2019, a conference organized by the Chair of Tourist Studies “Pedro Zaragoza Orts” at the University of Alicante, in collaboration with Visit Benidorm and other stakeholders, analyzed Brexit’s impact (Experts analyze in Benidorm the effects of Brexit in the tourism sector). The Mayor of Benidorm emphasized “repositioning destiny in the British market by reinforcing direct promotions,” a strategy that has continued into 2025. Despite these challenges, the 2023 visitor statistics, with significant British representation, suggest that Benidorm’s appeal remains strong. The town’s commitment to providing a welcoming environment, combined with its natural attractions, ensures it continues to attract UK holidaymakers.
Cultural Exchange and Integration: A Blend of Traditions
Benidorm’s relationship with British tourists has fostered a rich cultural exchange, with many British expatriates making the town their home. This integration has created a unique blend of Spanish and British cultures, enhancing the tourist experience. Locals have embraced British traditions, such as serving English breakfasts and hosting events like St. George’s Day, while British visitors have become part of the fabric of Benidorm life, contributing to the local economy and community.
This mutual appreciation has strengthened the bond between the two nations, making Benidorm not just a holiday destination but a place where cultures meet and mingle. The town’s Altstadt, with its Tapas Alley and over 55 annual festivals, retains its Spanish character, offering a balance that appeals to both British tourists seeking familiarity and those eager to explore local culture.
Modern Benidorm: Attractions and Sustainability Efforts
Today, Benidorm offers a diverse range of attractions for tourists of all ages. Its stunning beaches, Levante and Poniente, are among the best in Spain, with golden sand and crystal-clear waters. The town’s nightlife is legendary, with numerous bars, clubs, and live music venues catering to partygoers, contrasting with the often more subdued options back home. For families, there are family-friendly activities, including Aqualandia, Spain’s first water park, and several golf courses, ensuring there’s something for everyone.
Benidorm also boasts a rich culinary scene, with restaurants offering traditional Spanish tapas alongside international dishes to suit all tastes. Looking to the future, the town is committed to sustainable tourism, with efforts to reduce environmental impact, improve infrastructure, and enhance the visitor experience. These initiatives, as of May 2025, ensure that Benidorm remains a desirable destination for generations to come, balancing mass tourism with sustainability.
Key Historical Events in Benidorm: A Timeline
The following table summarizes key historical events that shaped Benidorm’s tourism industry, particularly its appeal to British visitors:
| Year | Event | Significance for Tourism |
|---|---|---|
| 1666 | Construction of an irrigation system | Improved agricultural conditions, laying the foundation for growth |
| 1803 | First tourist mention in “Cuadro de Valencia” | Beginning of tourist perception |
| 1865 | Opening of Hostal La Mayora | First tourist accommodation, marking the start of tourism |
| 1953 | Legalization of bikinis by Pedro Zaragoza | Modern, progressive image attracting international tourists |
| 1967 | Opening of L’Altet Airport | Significant increase in tourist numbers |
| 1972 | Construction of Hotel Don Pancho | Expansion of modern hotel infrastructure |
| 1993 | Celebration of 100 years of tourism | Recognition of long tourism history |
Conclusion: A Lasting Bond
In conclusion, Benidorm’s enduring appeal to British tourists is rooted in its history, culture, and the strong connections it has built over the years. From its humble beginnings as a fishing village to its status as a leading tourist destination, Benidorm has continually reinvented itself while maintaining the qualities that make it special. Despite challenges like Brexit, the town’s adaptability and commitment to its visitors have kept it at the top of the list for British holidaymakers. With its sunny climate, beautiful beaches, vibrant nightlife, and welcoming atmosphere, Benidorm will undoubtedly continue to be a favorite destination for many years to come, as evidenced by its robust visitor numbers in 2023 and ongoing efforts in 2025.