Coca-Cola’s dominance in Spain continues unabated, as revealed by Kantar Worldpanel’s latest “Brand Footprint” report for 2025. In a market heavily influenced by private labels, accounting for up to 44% of spending, manufacturer brands still thrive, claiming one in five euros spent in Spanish households’ shopping carts.
Coca-Cola: Unchallenged at the Top of Popular Brands
Coca-Cola once again defends its title as the most popular brand in Spain, both for in-home and out-of-home consumption. The company recorded an impressive 125.2 million consumer contacts. Following closely are El Pozo with 105 million contacts and Campofrío, returning to the podium after a year’s absence with 79.5 million contacts.
The top 10 most popular brands in Spain are completed by:
- Central Lechera Asturiana (4th place)
- Danone (5th place)
- Gallo (6th place)
- Casa Tarradellas (7th place)
- Don Simon (8th place, up one spot)
- Puleva (9th place, up three spots)
- Gallina Blanca (10th place, up three spots)
Kantar Worldpanel determines this ranking based on three key variables: “Consumer Reach Points” (CRPs), which represent consumer contacts, the percentage of households that purchased the brand within a year (penetration), and the frequency of purchase.
Danone as a Growth Driver
Danone is particularly noteworthy as the only brand among the top 10 that shows growth across all three variables considered by Kantar: 68.9 million consumer contacts, a 48.3% household penetration, and an impressive purchase frequency of 6.8 times per year.
The top 50 brands also include other prominent names such as Bimbo, Nestlé, Estrella Galicia, Pescanova, Navidul, and Milka. This year’s new entries are Kaiku and Cheetos.
Continuity and Novelties Across Sectors
In the food sector, El Pozo maintains its leadership, followed by Campofrío, Gallo, and Casa Tarradellas. Gallina Blanca is the most notable newcomer to the top 5 in this category.
For beverages, the “Big Five” from 2024 remain unchanged: Coca-Cola, Don Simón, Mahou, Fanta, and Aquarius. In the dairy sector, Central Lechera Asturiana and Danone hold the top two spots. Puleva and Activia swap third and fourth places, while Alpro is a new addition to the top 5.
In the household cleaning products category, Asevi enters the scene, climbing to third place, while Finish and Ariel remain significant players. In hygiene and personal care, there are no changes, with Colgate being the undisputed leader.
For fruits and vegetables, Plátano de Canarias and Zespri lead the list, followed by Florette, Fresón de Palacios, and Verdifresh.
Regional Preferences: Coca-Cola Continues to Dominate
Regionally, Coca-Cola has further solidified its leading position and is now the preferred brand in eight autonomous regions of Spain (Madrid, Castilla-La Mancha, Cantabria, the Basque Country, Aragon, Catalonia, the Valencian Community, and the Balearic Islands). El Pozo is the top choice in five regions (Murcia, Navarre, Extremadura, Andalusia, and the Canary Islands). Central Lechera Asturiana leads in Asturias and La Rioja, while Campofrío is at the forefront in Castilla y León, and Larsa leads in Galicia.
Outside the home, Coca-Cola also remains the top choice for beverages, followed by Aquarius, Fanta, Aquabona, and Nestea. In the snack category, Lay’s leads, followed by Ruffles, Doritos, Cheetos, and Grefusa.
Nestlé: The “Queen” of the Shopping Basket
Nestlé (with brands like Buitoni, Nescafe, Dolce Gusto) continues to be the “queen” of the shopping basket in Spain, boasting over 200 million consumer contacts. This is followed by Coca-Cola with around 175 million contacts. Danone, Sigma Alimentos, Procter & Gamble, Mondelez, El Pozo, Unilever, Pepsico, Capsa Foods, and Lactalis complete the list of leading manufacturers.
María Josep Martínez-Abarca, an expert at Kantar Worldpanel, emphasizes the importance of innovation, advertising, promotion, and collaboration with distribution as key factors for brand growth. Brands that invest in innovation have a significantly higher success rate, although the average share of innovations has decreased over the past five years.
